Telecommunications-based Provision of Financial Services to Rural Australia
نویسندگان
چکیده
The farming community, in many parts of Australia is widely dispersed and is heavily dependant upon communication both within the community and outside. Following Department of Primary Industry initiatives, at both State and Federal level, to move to provide information to farmers via the Web rather than via a cadre of Extension officers, the expected increased penetration of the rural sector by networked computers has not occurred. In earlier work we have suggested that one obstacle to the development of a telecommunicationsbased information society in the rural sector may be the perceived lack of a broad, rich information base of interest to farmers, to complement the directly professional information provided by the DPIs. In this paper we report the results of a descriptive study of the provision of financial services to Rural Australia via the World Wide Web. This is one of a series of such studies, the results of which will form the basis for an action research-based programme designed to facilitate diffusion of an innovation (the WWW and more generally the Internet) into the rural sector.
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تاریخ انتشار 1956